Graphic Design, simply put is a way of communicating visually. With the use of simple things such as color and shapes. It can join almost any visual media such as print or photography both in analog and digital states. It is a tool to convey a message optically, when words alone are not enough to stress a point or message.
Visual communication is a powerful tool. A picture can in fact replace a thousand words. When one can not write or speak a message, graphic design comes to the forefront of the discussion. If one has a limited physical space to convey a message in.
Or perhaps needs to communicate a message across languages, again with limitations Graphic Design steps up to the plate. A simple example of this are ‘danger signs’. Say you work in a factory under possibly dangerous or hazardous conditions.
Rather then have to post a multiple of signs informing workers or visitors about the possible risks. A visual communicator,such as a simple sign with a picture on it. Can get the job done in a limited space.
It clearly shows us that pictures are an international language. And even though the internet is full of language translators these days. Some people who might be looking for you service or product might not have the time or access. So a cleverly designed website filled with intelligent designs can help convey your message and cross borders.
We are visual creatures for the most part relying heavily on our eyes for every thing we do. Even for those with ‘sight challenges’ graphic design is still considered very important. The look and the FEEL can be construed by proper design. Seems almost strange that design, particularly graphic design can effect some one who is blind. But at least when it comes to designing on the internet, keeping those who have difficulty or no ability to see ‘visually’ are considered. It effects their internet experience and can also effect how your website ranks in the search engines these days.